Creation Features -- The Lego Company Background

By taking on fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Profano has found ways to keep the interlocking bricks in the hands of millions. 2 weeks . model that other companies will need to follow, says McKee.

Which wanted to 1948, Ole Kirk Kristiansen and his workshop had just started producing a selection of wooden toys and games. It had not been before the following 12 months that they set about using a fresh plastic-injection edges machine to generate plastic stones, which shortly gave them an advantage more than their competition in the booming post-war market.

In 1949, they started out producing the bricks with studs to them to enable them to consumption together. This is a key version, making the bricks a lot more stable and durable. Later, in 1958, they produced a major improvement with the advantages of what is known mainly because the “stud and coupling system”, which ensures that each and every Lego brick fits with any other stone. These two essential iterations happen to be why Profano sets made 40 years in the past still interlock seamlessly with those made today.

Over time, Lego offers kept it is finger to the pulse of pop traditions by joining up with big-name franchises including Star Wars and Harry Potter. They have also embraced the community of adults which have been fans of the brand, known as AFOLs (Adult Followers of Lego), with a choice of sets such as Back to the Foreseeable future DeLorean period machine and a set of girl Nasa experts.